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Sponsorship rights marketing
In spring 2020, TR extended its business activities to include sponsorship. We’re delighted that Alexander Kauffmann has agreed to head up this part of the business, given his extensive track record in the field. He has over two decades of experience managing sports and live entertainment sponsorship, for instance in motorsports (DTM, Europe’s biggest road racing series) and live music (FKP Scorpio, Europe’s leading festival promoter).
We’re a competent partner for sports associations and clubs, individual athletes and event promoters when it comes to sponsorship and marketing. We acquire sponsors and identify new and creative marketing opportunities. Finally, we manage strategic partnerships between sponsors and pro sports associations and clubs, athletes and promoters.